30/03/2016

How 'liking' leads to buying

Social media offers marketers a once-only-dreamed-of opportunity for free consumer-to-consumer advertising. But success depends on consumers being willing to share messages with their friends and followers, and often, they ...

Four nifty chemistry life hacks

We all love a life hack that makes our day a little cheaper and easier. And the neat tricks that iron out the niggles of life can come from some interesting places. There's some cool chemistry loitering in your cupboards ...

Japan's black hole telescope is in trouble

The Japanese Aerospace Exploration Agency (JAXA) has lost contact with its X-ray Astronomy Satellite Hitomi (ASTRO-H.) Hitomi was launched on February 17th, for a 3-year mission to study black holes. But now that mission ...

Amateur astronomer spots apparent large impact on Jupiter

Jupiter may be the biggest planet, but it sure seems to get picked on. On March 17, amateur astronomer Gerrit Kernbauer of Mödling, Austria, a small town just south of Vienna, was filming Jupiter through his 7.8-inch (200mm) ...

Book addresses Europe's energy crisis

Europe imports more than half of the energy that it consumes, and its supply is vulnerable to regional instability and economic shocks. In a major new book, Professor Rafael Leal-Arcas, shows how the creation of a European ...

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