Taste sensation: Ads work better if all senses are involved

Corporations spend billions of dollars each year on food advertising. For example, Kraft Foods, PepsiCo, and McDonald's each spent more than $1 billion in advertising in 2007. A new study in the Journal of Consumer Research ...

Space station astronauts fix broken toilet: NASA

NASA avoided a rather messy situation in space Monday after giving astronauts aboard the International Space Station the green light to use a toilet after crew members worked for a day to repair it.

New Barnes & Noble multi-format e-books dog Amazon

(AP) -- Barnes & Noble Inc. on Monday stepped up its fight in the small but highly competitive market for electronic books with the launch of a new e-bookstore offering titles to be read on a variety of devices.

Muscular protein bond -- strongest yet found in nature

A research collaboration between Munich-based biophysicists and a structural biologist in Hamburg (Germany) is helping to explain why our muscles, and those of other animals, don't simply fall apart under stress. Their findings ...

Chemists discover ozone-boosting reaction

(PhysOrg.com) -- Burning of fossil fuels pumps chemicals into the air that react on surfaces such as buildings and roads to create photochemical smog-forming chlorine atoms, UC Irvine scientists report in a new study.

Trash or treasure? Families and their beloved possessions

Whether it's grandpa's piano or a Nintendo Wii, certain objects become a part of family routines and histories. A new study in the Journal of Consumer Research helps explain why some possessions wind up in permanent storage ...

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