NEC has developed a software that will aid companies in essential decision making for releasing new products. In addition, the software will monitor and analyze a company´s competitors products and services to keep up with ...
Consumers often decide to buy an item before having a chance to try it out. In this scenario, they tend to prefer products with more features. However, a study from the December issue of the Journal of Consumer Research expands ...
Other
Dec 4, 2007
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This shopping season, salespeople looking to increase the likelihood of a sale can simply ask the potential buyer which of several items they prefer. According to new research from the Journal of Consumer Research, this skips ...
Other
Dec 4, 2007
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Space shuttle Atlantis is set to begin its launch countdown for the STS-122 mission with a flurry of activities at NASA's Kennedy Space Center in Florida. Atlantis is scheduled to launch at 4:31 p.m. EST on Thursday, Dec. ...
Space Exploration
Dec 4, 2007
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130
Heart cells beat together as the heart pumps. Single-celled amoebae pulsate as they move. But pulsing plant cells? That's precisely what certain plant cells do as they grow, says a study publishing online this week in the ...
Dec 4, 2007
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The belief among some archeologists that Europeans introduced alcohol to the Indians of the American Southwest may be faulty.
Dec 4, 2007
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One of the new in vitro tests, called the Standard Scrapie Cell Assay, measures prion infectivity levels in a highly accurate and extremely rapid way, producing results in less than two weeks. The second test, called the ...
Dec 4, 2007
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89
Loud commentary and cell phone fumbling may be distracting, but new research from the Journal of Consumer Research suggests that the presence of other people may enhance our movie-watching experiences. Over the course of ...
Other
Dec 4, 2007
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82
Consumers expect a lot from high-equity brands such as Disney or Apple. When such brands fail us – perhaps by providing a product that doesn’t work or service that is sub-par – we may be especially disappointed. Our evaluations ...
Other
Dec 4, 2007
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123
People are generally optimistic, believing they’ll do better in the future than they’ve done in the past. This time around, I’ll actually use that gym membership. I’m sticking to the diet this time. Now is the time to start ...
Other
Dec 4, 2007
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