News tagged with tv viewing

Nielsen taps Twitter for TV show buzz

Nielsen on Monday announced a deal to tap into Twitter to gauge how much online buzz is being generated by television shows instead of simply focusing on numbers of viewers for programs.

Dec 17, 2012 not rated yet 0

TV executives crave viewers who watch 2 screens

Forget the small screen and the big screen. The hottest new thing in television is the "second screen" - the one on the tablet computer or cell phone that an increasing number of viewers keep an eye on while they're watching ...

Feb 03, 2012 1 / 5 (3) 0