News tagged with traditional advertising

How 'liking' leads to buying

Social media offers marketers a once-only-dreamed-of opportunity for free consumer-to-consumer advertising. But success depends on consumers being willing to share messages with their friends and followers, and often, they ...

dateMar 30, 2016 in Economics & Business
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Recession forces new focus in e-commerce marketing

(AP) -- Online retailers are shifting their marketing from traditional advertising to less expensive tools like and Twitter and e-mail as they seek market share or just work to retain customers, according to ...

dateMay 05, 2009 in Internet
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