News tagged with traditional advertising

Recession forces new focus in e-commerce marketing

(AP) -- Online retailers are shifting their marketing from traditional advertising to less expensive tools like Facebook.com and Twitter and e-mail as they seek market share or just work to retain customers, according to ...

dateMay 05, 2009 in Internet
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Search results for traditional advertising

Will social media kill branding?

For decades, corporations used a steadfast formula in branding a product: big advertising investments that produced customer awareness and built a positive product reputation. By investing heavily in and ...

dateApr 22, 2015 in Economics & Business
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List of search results for traditional advertising