When a company drafts a single celebrity to represent a brand, it can backfire—in the way Tiger Woods' indiscretions affected Accenture. A new study in the Journal of Consumer Research examines different ways to secure ...
Social Sciences
May 18, 2010
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Nintendo laid out videogame offerings that build on the winning momentum of its popular Wii consoles and DS handheld devices.
Software
Jun 3, 2009
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When the men's seedings for Wimbledon were published, they contained something that was both telling and inevitable. Rafael Nadal, winner of the tournament in 2008 and 2010, was ranked just 10th. No one could doubt that the ...
Other
Jun 29, 2015
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(AP)—The pursuit of hackers who audaciously stole and published credit reports for Michelle Obama, the attorney general, FBI director and other U.S. politicians and celebrities crisscrossed continents and included a San ...
Internet
Mar 13, 2013
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North Korean leader Kim Jong-Il's death was noted on Twitter as an epic loss to golf, with hundreds recalling the Stalinist state media's reports of Kim's 11 holes-in-one in a single round in 1994.
Internet
Dec 19, 2011
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Golf's storied history in the US has long been criticized for its lack of diversity, but the PGA has taken steps to improve minority participation and exposure to the game. Minority participation has increased with the popularity ...
Social Sciences
Jul 22, 2011
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Electronic Arts on Tuesday announced that a freshly-released "Tiger Woods PGA TOUR" videogame teed-off with the strongest opening sales in the franchise's 14-year history.
Software
Apr 13, 2011
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(AP) -- Basketball superstar Michael Jordan will help develop the upcoming "NBA 2K11" video game and will be on its cover.
Software
Jun 2, 2010
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(AP) -- Electronic Arts Inc. said Monday it will stand behind Tiger Woods - at least for the release of a new online golf game featuring the embattled athlete.
Business
Jan 5, 2010
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(AP) -- AT&T Inc. said Thursday it would no longer sponsor Tiger Woods, joining Accenture in dropping support for the world's top golfer, who's taking a break from the sport to focus on his marriage after his admitted infidelity.
Business
Dec 31, 2009
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