In today's advertising environment, cleverness can backfire

When it comes to display advertising—especially online—simpler can be better. That's the implication of new research from the University of Maryland and Tilburg University in The Netherlands.

Dutch computer scientists present smile database

What exactly happens to your face when you smile spontaneously, and how does that affect how old you look? Computer scientists from the University of Amsterdam's (UvA) Faculty of Science recorded the smiles of hundreds of ...

New method optimizes outcomes for subjects in comparison tests

Clinical trials of new drugs or devices face a problem that most empirical inquiries don't: They must not only provide clear data about toxicity and efficacy but also try to maximize the quality of treatment for all of the ...

Measuring image quality made easier with new computational methods

Researcher Mikko Nuutinen has developed methods for measuring the quality of digital and printed images computationally with algorithms directly from natural images. These unprecedented methods are presented in his doctoral ...

Testing the value of artificial gravity for astronaut health

Test subjects in Cologne, Germany will take to their beds for 60 days from 25 March as part of a groundbreaking study, funded by European Space Agency ESA and US space agency NASA, into how artificial gravity could help astronauts ...

page 4 from 8