All it wanted was to capture the aftermath of Spain's annual Tomatina festival, but in the end, the Google Street View car turned out to be a ripe target for tomato throwers.
Apple said Wednesday that it is cruising streets in specially equipped cars to gather pictures and other data for its free online mapping service.
Those keen to search for Scotland's mythical Loch Ness monster can do so from anywhere in the world after Google launched a cache of underwater and surface images of the lake.
Google launched its Street View map service in Greece on Thursday after winning approval from the country's privacy authority, which had blocked the ground-level map application five years ago.
Google Maps on Thursday began letting soccer fans dive into World Cup venues in Brazil without having to leave home.
Google on Wednesday added virtual time travel to its Internet offerings.
Cambodia's Angkor Wat has been digitally mapped for the first time, allowing people to visit the World Heritage Site from the comfort of their armchair using Google Street View.
A man in the San Francisco Bay Area wants Google Maps to remove an aerial image that shows the body of his 14-year-old son, who was shot and killed in 2009.
Mounted on cars, bikes and even snowmobiles, Google Street View cameras have been scouring the globe taking panoramic pictures of roads, alleys and buildings.