Investment in the future: Making influencers affordable

Influencers with a large following are expensive and usually not interested in promoting unknown brands. This marketing channel is therefore largely inaccessible to small and medium-sized companies (SMEs). Business professors ...

Study shows record-breaking advertising expenses on films pay off

Films, video games, music releases—the entertainment industry is well known for its high spending on advertising. The marketing budget of blockbuster film Barbie was even greater than its total production costs. A new meta-analysis ...

Moving toward fair and sustainable futures beyond mining

Mining brings huge social and environmental change to communities: landscapes, livelihoods and social fabric evolve alongside the industry. But what happens when the mines close? What problems face communities that lose their ...

page 4 from 40