Firms' own social networks better for business than Facebook

(PhysOrg.com) -- Using Facebook and Twitter may be good for a company's bottom line, but firms can rake in even bigger profits if they have their own virtual brand community, says a University of Michigan marketing professor.

Social gaming a big winner in smartphone boom

More virtual livestock looks set to be traded and petulant fowl hurled at targets as social gaming takes hold in the booming mobile phone market, industry experts say.

The impact of families on social mobility

Young people whose families support them financially are not only more likely to remain dependent on their parents, but also become less ambitious new research has shown.

What's driving the next generation of green products?

If you purchased a Toyota Prius, you may have been driven by the desire to conserve the environment or to save yourself some money at the gas pump. But consumers may also choose to buy sustainable products to make themselves ...

Swedish town eyes digital age with Arctic data centre

Perched near the Arctic Circle, the Swedish town of Luleaa hopes that a massive data centre for US social networking giant Facebook will launch the vibrant industrial region into the digital age as a European data traffic ...

Stanford trio explore success formula for Reddit posts

(Phys.org) —Marketers and other new media workers hoping for traffic payoffs will want to study a paper by three Stanford University scientists who have pulled apart the nature of Reddit posts to determine what, beyond ...

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