A new study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), finds that most firms do not use the skimming or penetration strategies that deliberately overprice ...
Economics & Business
Mar 20, 2015
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A study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows that in contrast to traditional market segmentation, one based on "binge consumption" brings a ...
Economics & Business
Feb 3, 2015
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Ads can communicate their main message in as little as a tenth of a second, helped by color, according to a new study published in Marketing Science, a publication of the Institute for Operations Research and the Management ...
Economics & Business
Dec 10, 2014
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With the Philae lander's mission complete, Rosetta will now continue its own extraordinary exploration, orbiting Comet 67P/Churymov–Gerasimenko during the coming year as the enigmatic body arcs ever closer to our Sun.
Space Exploration
Nov 20, 2014
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German chemicals and pharmaceuticals giant Bayer, maker of Aspirin, said Thursday that it is raising its full-year profit targets after a strong third quarter.
Business
Oct 30, 2014
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Researchers from the Institute of General Physics of the Russian Academy of Sciences, the Institute of Bioorganic Chemistry of the Russian Academy of Sciences and MIPT have made an important step towards creating medical ...
Bio & Medicine
Aug 19, 2014
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Until battery cost is cut down to $100 per kilowatt hour, the majority of U.S. consumers for battery electric vehicles (BEV) will be better off by choosing an electric vehicle with a range below 100 miles, according to a ...
Energy & Green Tech
Aug 18, 2014
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Groundwater and air quality testing before, during, and after natural gas drilling – which includes hydraulic fracturing—should be key components of efforts to ensure the safety of communities near these sites, according ...
Environment
Aug 11, 2014
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All of Rosetta's 11 science instruments and the lander Philae have now been successfully switched on! But the data are still being analysed to confirm the mission's readiness for science operations, so the commissioning period ...
Space Exploration
May 2, 2014
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(Phys.org) —Some tricky manoeuvres are now under way to steer ESA's trio of Swarm satellites into their respective orbits so that they can start delivering the best-ever survey of our magnetic field.
Space Exploration
Feb 7, 2014
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