For marketers, esports an enticing way to reach millennials
The latest ally in competitive gaming's fight for mainstream awareness just might be marketers.
The latest ally in competitive gaming's fight for mainstream awareness just might be marketers.
Software
May 7, 2015
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They train hard, have their own fans, sponsors and managers, and transfer to rival teams: Online gaming pros are not dissimilar to athletes, adopting rigour and dedication to win and cash in on their success.
Software
May 11, 2014
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In front of a rapt audience in a Los Angeles film lot, Krepo hooks an enemy with his scythe and harvests virtual souls with a signature move called a "death sentence".
Other
Mar 8, 2014
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When it comes to sports, the Staples Center in downtown Los Angeles is usually home to award-winning basketball and hockey. However, the behemoth arena hosted a very different kind of competition this weekend: the sold-out ...
Software
Oct 5, 2013
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Chinese Internet giant Tencent on Wednesday posted a third quarter net profit increase of 32 percent, benefiting from the popularity of its instant messaging services and online games.
Business
Nov 14, 2012
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Chinese Internet giant Tencent posted a second-quarter net profit increase of 32 percent on Wednesday, despite a decelerating domestic economy.
Business
Aug 15, 2012
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Chinese Internet firm Tencent has taken a majority stake in US online game developer Riot Games less than two weeks after announcing plans to launch a $760 million fund to invest in such companies.
Business
Feb 6, 2011
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