When consumers trust AI recommendations—or resist them

Researchers from Boston University and University of Virginia published a new paper in the Journal of Marketing that examines how consumers respond to AI recommenders when focused on the functional and practical aspects of ...

New planting guidelines could boost edamame profits

Edamame may be a niche crop in the United States, but growers and processors still need the best possible information to make sound management decisions. That's why USDA Agricultural Research Service (USDA-ARS) and University ...

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