Netflix rolls out new tool to profile viewers

Netflix is introducing a long-awaited feature that will make it easier for the Internet video service to track and analyze the viewing habits of people sharing the same $8-per-month account.

After election: making the endangered species act more effective

Following the presidential election, a leading group of scientists are making the case that a 'rule reversal' will not be sufficient to allow the Endangered Species Act to do its job. Instead, they're calling for deeper improvements ...

When consumers trust AI recommendations—or resist them

Researchers from Boston University and University of Virginia published a new paper in the Journal of Marketing that examines how consumers respond to AI recommenders when focused on the functional and practical aspects of ...

Key to Netflix's future: better recommendations

(AP) -- Netflix executives John Ciancutti and Todd Yellin are trying to create a video-recommendation system that knows you better than an old friend. It's a critical mission as Netflix faces pressure from its Internet video ...

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