Related topics: personality

News websites should target 'reward seekers,' researcher finds

As newspaper sales continue to decline, many news organizations are searching for ways to improve readership and revenues from their online presences. Now, University of Missouri researchers have found that news organizations ...

Is the iPad Creative? It depends on who's buying it

Encouraging consumers to feel ownership of products they haven't yet purchased can backfire because consumers tend to see themselves in the products they own, according to a new study in the Journal of Consumer Research.

Seals gamble with their pups' futures

Some grey seal mums adopt risky tactics when it comes to the future of their young, a strategy that can give their pup a real advantage, according to scientists.

Study demonstrates evolution of stereotypes

(Phys.org)—Researchers from Scotland suggest that stereotypes form and evolve over time through social transmission of information, similar to the way in which languages evolve.

Should consumers trust their feelings as information?

Consumers who trust their feelings are more likely to make choices based on what "feels right" even when feelings are irrelevant to their decision, according to a new study in the Journal of Consumer Research.

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