Related topics: athletes

Comcast hopes for a TV windfall from Super Bowl, Olympics

Comcast's NBC is airing both the Super Bowl and the Olympics in February, a double-whammy sports extravaganza that the company expects to yield $1.4 billion in ad sales, helping it justify the hefty price it's paying for ...

Book reports outcomes of Olympic-sized events

Winning a bid to host a "mega-event" like the Olympic games is the start of a Herculean commitment for host countries. After years of planning, investment and construction, nations roll out the welcome mat for international ...

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