A brand's communication through social media posts is all the more effective the more it is in line with the image and values the public associates with the brand. This is the subject of a recent article in the Journal of ...
Social Sciences
Apr 26, 2023
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1
A first of its kind study into global Twitter activity during heat waves has revealed why social media should be leveraged to spread information about extreme temperatures.
Environment
Apr 24, 2023
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3
A linguistic arms race is raging online—and it isn't clear who's winning.
Social Sciences
Apr 13, 2023
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10
Since the 2016 presidential election, news accounts and scientific research have illustrated how defriending, a term originally associated with dropping Facebook friends, echoes in our broader, offline social lives. And what ...
Social Sciences
Apr 11, 2023
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3
Many social media users are fed-up with the divisiveness and extremism that they encounter on platforms like Twitter and Facebook. But this kind of content is more pervasive than ever. What explains the mismatch?
Social Sciences
Apr 10, 2023
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96
With more than half of the world's population active on social media networks, user-generated data has proved to be fertile ground for social scientists who study attitudes about the environment and sustainability.
Environment
Mar 17, 2023
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46
Germany, India, Mexico, and Spain. As multiparty democracies, these countries present a more complex picture of what brings people together—or divides them. Using social media data, a group of researchers proposes a novel ...
Social Sciences
Mar 16, 2023
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66
The COVID-19 pandemic was fertile ground for conspiracy theories and misinformation on Twitter, and Bill Gates was a frequent target. A new study, which analyzes well-known conspiracy theories about the role of Bill Gates ...
Social Sciences
Mar 14, 2023
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5
Researchers from the University of Cambridge have analyzed more than 800,000 tweets and found that negative emotions expressed about geoengineering—the idea that the climate can be altered using technology—can easily ...
Social Sciences
Feb 28, 2023
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27
As Valentine's Day approaches, the use of dating apps by people looking to make new connections ramps up. Unfortunately, as people are looking for love, scammers are looking for ways to steal their money.
Social Sciences
Feb 10, 2023
0
5
