The decision to give to charity or develop a more sustainable product should not depend solely on a corporation's bottom line, but it is certainly a factor. That can complicate the situation for managers who must balance ...
Economics & Business
Feb 23, 2016
0
9
By 2017, total advertising spending is expected to approach $136 billion, placing more pressure on management to demonstrate its impact on sales and stock prices. It's the age-old question of advertising effectiveness.
Economics & Business
Jan 13, 2016
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6
Researchers say a rising trend in narcissism is cause for retailing and manufacturing firms offering customizable products to rethink their marketing strategies.
Economics & Business
Dec 9, 2015
1
11
Hedge fund activism often initially bolsters the target company but new research has found that it weakens the competition, which may hurt innovation and the larger economy.
Economics & Business
Dec 8, 2015
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4
Company executives take note - marketing matters.
Economics & Business
Nov 4, 2015
1
61
As fierce competition leads to rapid innovation in the smartphone market, hackers have pounced on cracks in defenses of developments on devices at the heart of modern lifestyles, experts say.
Security
Aug 7, 2015
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391
Stories about corrupt CEOs raiding the corporate piggy bank would appear to be the best argument for shareholder protection laws known as "anti-self-dealing laws." But there's another bonus. A new study finds in countries ...
Economics & Business
Aug 5, 2015
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1
If a firm faces troubled times during a stable market, strong advertising can carry it through. But when the market is turbulent, a firm's Research and Development is more likely to help save it from bankruptcy. A new study ...
Economics & Business
Jun 19, 2015
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34
Whole Foods Market encourages its employees to connect with the supermarket's "core values" on a personal level and make them "come to life" every day in their work.
Economics & Business
May 20, 2015
0
4
A new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows double-digit revenue growth for firms that create their own brand-specific online ...
Economics & Business
May 4, 2015
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