Why flexible franchises win in financial markets

If you've stayed at a brand-name hotel or eaten at a fast food restaurant recently, it's more likely than not that you've supported a franchised company. Franchising is a distribution strategy where a larger company, the ...

How industrial companies can survive deglobalization

Deglobalization and the unpredictability of global business have led technology-based industries to review their overall strategies. Current geopolitical changes—the war in Ukraine, effects of the pandemic, and greenhouse ...

Social media can be a lifesaver for new international ventures

The use of social media can be beneficial to international new ventures and help them to survive. A new study from the University of Vaasa, Finland, shows that newly established international firms and start-ups with limited ...

Food marketing and research on kids lacks government oversight

Federal regulations ban tobacco companies from advertising to kids and prohibit profanity on television before 10 p.m. But what is protecting children from predatory advertising of junk food, especially with sneaky online ...

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