By 2017, total advertising spending is expected to approach $136 billion, placing more pressure on management to demonstrate its impact on sales and stock prices. It's the age-old question of advertising effectiveness.
Like the tortoise and the hare, on-demand transportation company Lyft is slowly but steadily gaining ground on its biggest competitor, Uber.
The luxury electric car market may be small, but it's lucrative enough to get another jolt—this time from a mysterious startup that says it wants to re-imagine how people interact with their autos.
Leading Chinese smartphone maker Xiaomi is aiming for a future as an Internet company with the potential to cross swords with titans such as Alibaba.
It's no secret that a housing bubble kicked off the financial crisis that began in 2007, rippling through institutions caught holding subprime mortgages. But a fresh look suggests much of the lingering damage was caused by ...
Google's new parent company hit the stock market on Monday with an inked credo to "Do the right thing"—a spin on the founding principle "Don't be evil."
Where is the field of master data management currently headed? How can companies find the right products to meet their needs? In a recent market study, Fraunhofer IAO compared the master data management systems of 14 providers, ...
Brussels has given Google an extension until the end of August to answer an anti-trust case alleging that it abuses its search engine's market dominance, a company spokesman said Thursday.
New companies are often successful because they are innovative. In search of new capital, these companies often go public. But does going public affect a company's ability to remain creative and at the cutting edge—the ...
Companies have learned to use Facebook, Instagram and other social media to drum up business and now they're finding ways to exploit two new apps, Periscope and Meerkat.