Ads communicate message in as little as tenth of a second, helped by color
Ads can communicate their main message in as little as a tenth of a second, helped by color, according to a new study published in Marketing Science, a publication of the Institute for Operations Research and the Management Scienc ...
David and Goliath: When do underdog businesses benefit from neighborhood giants?
Is being located next to a big-name competitor always bad for your small business? A new study in the Journal of Marketing Research shows that contrary to accepted belief, the presence of a large, nearby competitor can ac ...
Too many returns this holiday? How loyal customers can hurt sales
Many people have strong habits when it comes to shopping, preferring favorite stores and favorite brands. But a new study in the Journal of Marketing Research suggests that these same shoppers may have hidden habits that a ...
Apple patent win may reshape sector, slow Google
Apple's decisive victory in a landmark US patent case against Samsung could reshape the hot sector for mobile devices and slow the momentum of Google and its Android system, analysts say.
Crucial, long-overdue BlackBerry makeover arrives
The maker of the BlackBerry smartphone is promising a speedier device, a superb typing experience and the ability to keep work and personal identities separate on the same phone. It's the fruit of a crucial, ...
Murata turns to tiniest device for big business
(AP)—Small is big for Murata: The Japanese electronics maker has developed the world's tiniest version of a component known as the capacitor. And that's potentially big business.
BlackBerry says new phones won't be sold in Japan
The smartphone maker BlackBerry confirmed Friday that it has no immediate plans to sell its new handsets in Japan, but the company denied it was abandoning one of the world's most tech-savvy nations.
Wearing high heels can change the way you shop
New study finds physical experience of balance influences consumer choices.
Holding out hope for a surprise with next iPad
With Apple expected to unveil the next version of the iPad early next month, I worry that I'll feel like a kid on Christmas who weeks before found the unwrapped presents hidden in the closet.
Intel fights to keep customers from defecting
Some of chip colossus Intel's biggest customers and partners are exploring a competing microprocessor design, signaling the start of a much-anticipated tech donnybrook that analysts say could trigger a dramatic shift in the ...
RIM unveils cheaper BlackBerry (Update 2)
Research In Motion unveiled a lower-cost BlackBerry aimed at consumers in emerging markets on Tuesday, and said it will offer its once-popular BlackBerry Messenger service on iPhones and devices running Google's ...
Abandoning websites: Are annoying ads good for business?
Most consumers have experienced online ads so garish, loud, or aggravating that they can't possibly be ignored. But a new study in the Journal of Marketing Research suggests that this way of forcing customer's attention may ac ...
Making sodium-ion batteries that are worth their salt
(PhysOrg.com) -- Although lithium-ion technology dominates headlines in battery research and development, a new element is making its presence known as a potentially powerful alternative: sodium.
Apple's iPhone hot but Android handsets on fire (Update)
An outbreak of iPhone fever made Apple the hottest smartphone maker worldwide at the end of 2011 but handsets powered by Google's Android software were shaping up as true winners in the market.