News tagged with impulsive buying

Search results for impulsive buying

How smart are the mobile shoppers who use smartphones?

In the age of the smart phone, how smart are the mobile shoppers who use these almost ubiquitous devices? A study from South Korea published in the International Journal of Mobile Communications hopes to answer that questi ...

dateApr 24, 2015 in Business
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Millennials use tech tools to jump into investing

It's the Facebookification of financial investing. From social networking platforms that allow young investors to follow each other's stock-picking mojo, to websites for first-timers hungry for a piece of the Silicon Valley ...

dateJan 22, 2015 in Business
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Are emotions and eating a marketer's dream?

Both research and popular media tell us that emotions and eating are intrinsically related. How many times have we seen a character in a TV show reaching for the ice-cream tub when feeling particularly down ...

dateAug 19, 2014 in Social Sciences
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List of search results for impulsive buying