Does entering the lottery affect consumers' self-control?
A simple action like buying a lottery ticket can trigger materialistic thoughts, which cause consumers to lose self-control, according to a new study in the Journal of Consumer Research.
A simple action like buying a lottery ticket can trigger materialistic thoughts, which cause consumers to lose self-control, according to a new study in the Journal of Consumer Research.
Social Sciences
Sep 10, 2013
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A new study from Rice University's Jones Graduate School of Business finds that Americans who believe in equality are more-impulsive shoppers. And it has implications for how to market products differently in countries where ...
Social Sciences
Oct 20, 2009
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