How capitalism ruined our relationship with bacteria

There are many rational reasons that motivate consumers to spend US$65 billion annually on household cleaning products. But non-rational mechanisms are nevertheless still at work in the cleaning products market, as in all ...

How to convince people to wash their hands during flu season

Suppose there were signs in a restaurant bathroom telling customers that they must wash their hands. Would customers obey them? It really depends on the tone of the sign and whether the message praises or scolds, says a forthcoming ...

Smart toothbrush gives you a mouthful online

The world's first smart toothbrush was unveiled Monday, allowing you to improve your dental hygiene while sharing the results online with your dentist or to impress your friends.

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