In the blink of an eye: Distracted consumers are most likely to remember ads with subtle variations
Consumers are more likely to remember an ad they've seen repeatedly if one element in the ad changes location from one exposure to the next, according to a new study in the Journal of Consumer Research.
Texting in college classrooms common, distracting
(HealthDay) -- College students are texting frequently during class time, and that may interfere with their ability to pay attention and learn, a new study finds.
When less attention improves behavior
A new study conducted at the Centre for Studies and Research in Cognitive Neuroscience of the University of Bologna, and published by Elsevier in the February 2009 issue of Cortex shows that, in confabulating patients, memory ...