Advertisers scan faces to tailor pitches
Picture this: You stop in front of a digital advertising display at a mall and suddenly an ad pops up touting makeup, followed by one for shoes and then one for butter pecan ice cream.
Picture this: You stop in front of a digital advertising display at a mall and suddenly an ad pops up touting makeup, followed by one for shoes and then one for butter pecan ice cream.
Hi Tech & Innovation
Aug 25, 2011
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Research from North Carolina State University shows that they really don't make women like they used to, at least in Spain. The study, which examined hundreds of Spanish and Portuguese skulls spanning four centuries, shows ...
Plants & Animals
Apr 4, 2011
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(PhysOrg.com) -- New research into Neanderthal skulls suggests that facial features believed for over a century to be adaptations to extreme cold are unlikely to have evolved in response to glacial periods after all.
The cells in the different parts of this video are always the same (grey), but, like actors using make-up to highlight different facial features, they have fluorescent labels that mark different cellular components in different ...
Cell & Microbiology
Nov 23, 2010
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A new technique developed by scientists at the European Molecular Biology Laboratory in Grenoble, France and collaborators enables them to introduce up to 15 fluorescent markers to a mammalian cell in one go, and could help ...
Cell & Microbiology
Nov 17, 2010
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Scientists at The University of Manchester have developed software for mobile phones that can track your facial features in real-time. Eventually it will be able to tell who the user is, where they are looking and even how ...
Software
Oct 26, 2010
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Egyptian archaeologists have unearthed part a 3,000-year-old statue of the pharaoh Amenhotep III, believed to be the grandfather of the young King Tutankhamun, antiquities chief Zahi Hawass said on Saturday.
Archaeology
Oct 2, 2010
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Are voters truly sophisticated and rational decision makers? Apparently not. Their choices are heavily influenced by superficial, nonverbal cues, such as politicians' appearance, according to Christopher Olivola from University ...
Social Sciences
Jun 15, 2010
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(PhysOrg.com) -- There were no evening gowns, swimsuits, or artistic talents on display, but a corporate beauty contest staged by Duke University researchers nevertheless revealed strong ties between appearance and success ...
Economics & Business
Apr 26, 2010
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It giggles and wiggles its feet when you shake its rattle, but will get cranky and cry from too much tickling: Meet Yotaro, a Japanese robot programmed to be as fickle as a real baby.
Robotics
Mar 10, 2010
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