Learning from our mistakes: Consumers won't be deceived twice

Sometimes a high price tag, a label, or an ingredient can lead us to believe that we're purchasing a high-quality item. But what happens if the attribute that attracted us to the product is false or meaningless? A new study ...

Japan's whaling science under the microscope

When Japanese researchers said earlier this year that eating whale meat could help prevent dementia and memory loss, the news provoked snorts of derision—it couldn't be real science, went the retort.

Role of gender in workplace negotiations

A study conducted by Columbia Business School Professor Michael Morris, Chavkin-Chang Professor of Leadership, and Emily Amanatullah, now an Assistant Professor of Management at McCombs School of Business of the University ...

page 8 from 40