Molecular celebrations for your taste buds
Not another turkey, caviar or Yule Log! What if the traditional end-of-year feast was left up to scientists? The menu might surprise a few...
Not another turkey, caviar or Yule Log! What if the traditional end-of-year feast was left up to scientists? The menu might surprise a few...
Other
Dec 26, 2011
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If you're on a diet, just skipping dessert can seem like a huge accomplishment, leading you to think you're well on your way to losing weight. According to a new study in the Journal of Consumer Research, consumers tend to ...
Social Sciences
Mar 4, 2015
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ARS researchers have shown some freeze-dried berry powders—especially freeze-dried strawberry powder—can act as outstanding stabilizers in ice cream and other frozen dairy desserts.
Other
Feb 20, 2020
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Scientists may be closing in on a way to let consumers savor the sweet taste of cake, cookies and other culinary delights without the sugar rush. In preliminary tests using a new device developed in-house that allows them ...
Materials Science
Aug 22, 2016
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First impressions of experiences have a greater impact when consumers share the experience with others, according to a new study in the Journal of Consumer Research.
Social Sciences
Jun 18, 2013
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Consumers enjoy products more in the long run if they don't overuse them when first purchased, according to a new study in the Journal of Consumer Research.
Social Sciences
Aug 15, 2012
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