News tagged with consumer products

Want brand loyalty? Scare your customers

Consumers will cling to a product like Coke for comfort if watching a scary movie on their own, a new study from UBC's Sauder School of Business shows. This finding contradicts industry norms which see significantly fewer ...

dateFeb 06, 2014 in Social Sciences
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Researchers take magnetic waves for a spin

Researchers at New York University have developed a method for creating and directing fast moving waves in magnetic fields that have the potential to enhance communication and information processing in computer chips and ...

dateJan 29, 2014 in Nanophysics
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Critical consumers do often buy genetically modified food

Many people disapprove of genetically modified food. You would therefore expect them to avoid these products in supermarkets. Dutch researchers at TU Delft have revealed that by no means all European consumers put that theory ...

dateOct 15, 2013 in Other
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