For sports fans, the story—not the victor—makes the difference in enjoyment
A new study has concluded that sports fans love to root for a hero and against a villain, but if the game is exciting, they'll enjoy it no matter who wins.
A new study has concluded that sports fans love to root for a hero and against a villain, but if the game is exciting, they'll enjoy it no matter who wins.
Social Sciences
Jan 15, 2013
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(PhysOrg.com) -- Using nanoparticles to deliver a cocktail of aspirin and folic acid, researchers at the Western University of Health Sciences (WUHS) have created what could be an effective agent to prevent colon cancer. ...
Bio & Medicine
Nov 21, 2011
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A University of Illinois study that uses new technology to assess and compare the safety of radish, broccoli, and alfalfa sprouts concludes that the secret to keeping sprouts free of foodborne pathogens lies in industry's ...
Other
Oct 11, 2011
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Apoptosis, programmed cell death, is essential to normal development, healthy immune system function, and cancer prevention. The process dramatically transforms cellular structures but the limitations of conventional microscopy ...
Cell & Microbiology
Jul 22, 2010
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A new heart-healthy, essential omega-3 fatty acid is about to improve an American pantry staple: soybean oil. The new scientific advance will move biotechnology onto the average consumer's daily radar. U.S. soybean farmers ...
Biotechnology
Mar 16, 2010
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BOSTON--Although the idea of pay-for-performance (P4P) is popular among healthcare policy makers and private insurers, the results do not necessarily translate to the patient.
Economics & Business
Feb 9, 2010
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(PhysOrg.com) -- New research conducted by the Cultural Cognition Project at Yale Law School concludes that people’s cultural values influence how risky they perceive the human papillomavirus (HPV) vaccine to be and thus, ...
Social Sciences
Jan 13, 2010
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