College students need not feel guilty about spending hours each day on Facebook or other social networks. Turns out it might help them get a job.
Like doctors diagnosing an ailment, University of Akron marketing researchers have peeked into consumers' brains to understand why some ads ring up quick sales while others don't.
Renowned innovation expert, Dr. Teng-Kee Tan, has published his latest book, "The Tao of Innovation: Nine Questions Every Innovator Must Answer" with Imperial College Press.
Authors once just had to deal with a publisher but are now being forced to embrace the digital age and negotiate the rights to their works for TV, films and ebooks.
The world's biggest book fair, which opened Tuesday, wants to put paid to fears for the survival of the book in its traditional, bound form in the face of its digital rival's growing popularity.
Rob Enderle answers the door at his house in the East San Jose foothills and he's on the phone. Of course he is. It's what he does. Talk. Talk. Talk.
(AP) -- Ending a three-year flirtation with free online content, Variety newspaper plans to put some of its Web site content behind a "pay wall" that will require a paid annual subscription, its publisher said Thursday.
Sony has little chance of winning back its reputation as an innovator or vaulting ahead of stronger rivals with the "ordinary" turnaround plan its new chief unveiled last week, analysts said.
(AP) -- Newspapers are returning to a business strategy that served them well in the heyday of street-corner newsboys shouting the front-page news. They're enticing people with a little free online content before asking ...
Going online was once a considerable achievement for a business. Now it's a given and what makes for success is how well a business exploits its online capabilities, according to a recent study.