Is a little negativity the best marketing policy?

Most marketing departments work hard to establish a flawless reputation for their product or service. But new research from Tel Aviv University is showing that perfection is not all it's cracked up to be.

Mortgage defaults at lowest levels in five years

(PhysOrg.com) -- Default risk on home loans fell once again this quarter to its lowest level in more than five years, says a professor at the University of Michigan's Ross School of Business.

Exclusive licensing deals a tool for collaboration, study says

Exclusive licensing deals are a two-way safety net that fosters cooperation as new product ideas weave their way toward the marketplace, according to new research led by a University of Illinois business strategy expert.

A new dynamic duo? AI and people skills are changing business

Worried AI is coming for your job? Not so fast … It's more nuanced than that, indicates new research from Nan Jia, the Dean's Associate Professor in Business Administration and an associate professor of strategic management.

Using strategy tools to exercise power in a company

Popular strategy tools used by businesses include SWOT analysis and scorecards. Strategy tools are seen as a means that provides companies with practical ways of making use of scientific theories in order to improve competitiveness. ...

page 3 from 4