Choosing a brand name for a new product or service is one of the most important marketing decisions a company makes. In recent years, brand strategists have recommended companies use unconventional spellings of otherwise ...
Economics & Business
Mar 7, 2023
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If you're watching television while using a second screen - like a smartphone or tablet - new research suggests that some of the most expensive marketing messages aimed at you are missing their mark.
Economics & Business
May 26, 2015
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Toshiba Corporation today announced that it will launch a new line of high performance SDXC and SDHC memory cards under a new brand name, EXCERIA, that will bring to market SD memory cards offering the highest performance ...
Hardware
Mar 14, 2012
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Consumers prefer matching brands for products that are consumed together because they believe products from the same brand have been designed to go together, according to a new study in the Journal of Consumer Research.
Social Sciences
Nov 13, 2012
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Your dog may like to lick your hand or face, but if you're using a chemotherapy cream that treats certain skin conditions, you should not allow it, the U.S. Food and Drug Administration advises.
Veterinary medicine
Sep 9, 2022
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35
Google, which is known for nick-naming its Android mobile operating systems for smartphones and tablets after desserts, has chosen a brand-name candy for its 4.4 version that's expected to launch this fall: Kit Kat.
Software
Sep 3, 2013
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0
US authorities seized 70 websites suspected of selling counterfeit goods using luxury brand names such as Louis Vuitton, Tiffany or Burberry and sports logos like NFL and MLB, officials said Thursday.
Internet
Jul 12, 2012
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0
It has been widely thought that brand search volume—the counts of queries that a search engine receives from users that include specific brand names, like "iPhone"—can predict sales for that brand. Google makes this information ...
Social Sciences
Jan 4, 2017
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Associations representing major French companies accused US Internet giant Google on Monday of overstepping the mark by putting brand names up for auction as search keywords.
Internet
Nov 8, 2010
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0
(Phys.org) —Consumers who watch television sitcoms and see product placements through covert marketing have better memories of the products and better attitudes toward the brands, according to three joint studies led by ...
Economics & Business
Sep 24, 2013
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