With the "creative class" on the rise, many businesses are trying to capitalize on imagination and innovation. But when it comes to creative juices, some societies have a faster flow than others. That's because, as new research ...
Social Sciences
Jan 27, 2015
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1000
Without looking down, Kira runs her index finger across the screen of an Android tablet that she is holding in her lap. For the occasion, she has painted her fingernails bright pink. When her finger touches a line drawn on ...
Engineering
Mar 5, 2012
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0
Like other users of microfluidic systems, National Institute of Standards and Technology researcher Javier Atencia was faced with an annoying engineering problem: how to simply, reliably and most of all, tightly, connect ...
General Physics
Nov 18, 2009
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0
This novel "water drop" antenna lens design for directing radio wave signals was developed by a pair of antenna engineers from ESA and Sweden's Royal Institute of Technology, KTH.
General Physics
Jan 8, 2020
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57
It's increasingly common for managers to direct employees to "be creative" during office brainstorming sessions. But should employees acquiesce to that managerial edict? According to a new paper from a U. of I. expert in ...
Economics & Business
Sep 4, 2019
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4
(Phys.org)—Twitter, best known as the 140-character social-networking site where Justin Bieber and Lady Gaga chit-chat with fans, has become a new literary format that is improving student learning, a new study argues.
Social Sciences
Oct 17, 2012
2
0
(Phys.org)—An important test is coming up next week to see whether a heat shield made from the soil of the moon, Mars or an asteroid will stand up to the searing demands of a plunge through Earth's atmosphere.
Space Exploration
Sep 17, 2012
8
0
Fujitsu Laboratories today announced that it has developed an industry-first technology supporting the digitization of results from sticky-note brainstorming sessions by utilizing a digital pen.
Consumer & Gadgets
Mar 27, 2012
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0
Researchers have long held that there are steps that can be taken to make brainstorming sessions more productive. New research from North Carolina State University finds that these recommendations actually do contribute to ...
Social Sciences
Sep 27, 2010
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0
Applying brainstorming techniques to new product development works best when the collaboration employs participants from varied specialties gathering to develop a less complex product, according to the Management Insights ...
Social Sciences
Dec 10, 2009
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0
Brainstorming is a group creativity technique by which a group tries to find a solution for a specific problem by gathering a list of ideas spontaneously contributed by its members. Brainstorming was developed and coined by Alex Faickney Osborn in 1953 through the book Applied Imagination. In the book, Osborn not only proposed the brainstorming method but also established effective rules for hosting brainstorming sessions.
Brainstorming has become a popular group technique and has aroused attention in academia. Multiple studies have been conducted to test Osborn’s postulation that brainstorming is more effective than individuals working alone in generating ideas . Some researchers have concluded that the statement is false (brainstorming is not effective), while others uncovered flaws in the research and determined that the results are inconclusive. Furthermore, researchers have made modifications or proposed variations of brainstorming in an attempt to improve the productivity of brainstorming. However, there is no empirical evidence to indicate that any variation is more effective than the original technique.
Nonetheless, brainstorming can be of great utility when the group accounts for, and works to minimize the group processes that decrease its effectiveness.
This text uses material from Wikipedia, licensed under CC BY-SA
