News tagged with advertising campaign

Ownership increases the value of products

The price a consumer will pay for a product is often significantly less than the price they will accept to sell it. According to a new study in the Journal of Consumer Research, this occurs because ownership of a product ...

dateAug 15, 2012 in Social Sciences
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10 products that defined Steve Jobs' career

(AP) -- Steve Jobs had no formal schooling in engineering, yet he's listed as the inventor or co-inventor on more than 300 U.S. patents. These are some of the significant products that were created under his direction:

dateOct 06, 2011 in Business
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Facebook pays users to view ads

( -- The general consensus is that end users hate ads. That is why companies either try to make them as unobtrusive as possible, such as the small ads you would find in the sidebar of a blog, or make them unavoidable, ...

dateMay 06, 2011 in Internet weblog
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