Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...
The four biggest U.S. cellphone companies are set to launch their first joint advertising campaign against texting while driving, uniting behind AT&T's "It Can Wait" slogan to blanket TV and radio this summer.
(AP)—Internet advertising hit a new high in the third quarter as marketers continued to shift money from print and broadcasting.
(AP)—A group of lawmakers say data-mining companies that collect and sell personal information about consumers should make their operations more transparent.
The price a consumer will pay for a product is often significantly less than the price they will accept to sell it. According to a new study in the Journal of Consumer Research, this occurs because ownership of a product ...
The Philippines has launched a new campaign promoting tobacco -- not for smoking but for fish farming, a government tobacco agency official said Thursday.
(AP) -- Intel Corp. says it is betting big on its "ultrabook" concept with its largest advertising campaign since 2003.
(AP) -- Steve Jobs had no formal schooling in engineering, yet he's listed as the inventor or co-inventor on more than 300 U.S. patents. These are some of the significant products that were created under his direction:
(PhysOrg.com) -- Brand names in online search engine advertising campaigns can attract more attention and encourage more sales than campaigns that use generic terms, according to Penn State researchers.
Embedding advertisements in violent video games leads to lower brand recall and negative brand attitudes suggesting advertisers should think twice about including such ads in a media campaign, according to researchers at ...