News tagged with advertising campaign

Ownership increases the value of products

The price a consumer will pay for a product is often significantly less than the price they will accept to sell it. According to a new study in the Journal of Consumer Research, this occurs because ownership of a product enhanc ...

Aug 15, 2012
2 / 5 (1) 0

10 products that defined Steve Jobs' career

(AP) -- Steve Jobs had no formal schooling in engineering, yet he's listed as the inventor or co-inventor on more than 300 U.S. patents. These are some of the significant products that were created under ...

Oct 06, 2011
5 / 5 (1) 1

Facebook pays users to view ads

(PhysOrg.com) -- The general consensus is that end users hate ads. That is why companies either try to make them as unobtrusive as possible, such as the small ads you would find in the sidebar of a blog, or ...

May 06, 2011 weblog
2.3 / 5 (3) 5 | with audio podcast

Yahoo! increases US search share, Bing up again

Yahoo! increased its share of the US search market by nearly a percentage point in April and Microsoft's new search engine Bing also recorded a slight gain, online tracking firm comScore said Tuesday.

May 11, 2010
1 / 5 (1) 1