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Researchers examine influence of Super Bowl ads

(PhysOrg.com) -- Last year, Volkswagen's Super Bowl ad featuring a kid dressed as Darth Vader went viral online, helping the company earn an estimated $100 million in free publicity. This year, the automaker ...

Other Sciences / Economics & Business

created Jan 25, 2012 | popularity not rated yet | comments 0

Auctions, traffic, selfishness, and data privacy: It all comes down to math

Every time you run a Google search, a split-second automated auction takes place to determine which of many competing companies will get to fill the ad space in your browsing window. The program controlling ...

Other Sciences / Mathematics

created Nov 08, 2011 | popularity 5 / 5 (2) | comments 0

Cybercrime networks impacted 1M computer users

(AP) -- Law enforcement officers in the U.S. and seven other nations have seized dozens of computers, servers and bank accounts in an international probe of cybercrime rings responsible for $74 million in losses to more ...

Technology / Internet

created Jun 23, 2011 | popularity 5 / 5 (1) | comments 0

Seeking display ad boost, Google buys Admeld

Google, bidding to boost revenue from display advertising, announced the acquisition on Monday of Admeld, a New York-based company that provides an advertising platform for publishers.

Technology / Business

created Jun 13, 2011 | popularity not rated yet | comments 0

New technology will mean shift for Internet advertising

Placing internet ads on websites will be easier and more profitable in the future thanks to a new technology developed at the University of Toronto that allows ads to be resized to fit any available website space.

Technology / Computer Sciences

created Apr 19, 2010 | popularity 3.7 / 5 (3) | comments 0

Google buying display ad startup Teracent

Google is acquiring Web display advertising startup Teracent, the Internet giant announced on Monday.

Technology / Internet

created Nov 23, 2009 | popularity not rated yet | comments 1