Imagine you're a CEO who wants to promote an innovative new product—a time management app or a fitness program. Should you send the product to Kim Kardashian in the hope that she'll love it and spread the word to her legions ...
Social Sciences
Jul 20, 2021
0
373
(Phys.org)—Last year, a team of University of Pennsylvania physicists showed how to undo the "coffee-ring effect," a commonplace occurrence when drops of liquid with suspended particles dry, leaving a ring-shaped stain ...
General Physics
Jan 18, 2013
1
0
A building's architectural plans map out what's needed to keep it from falling down. But design is not just functional: often, it's also beautiful, with lines and shapes that can amaze and inspire.
Cell & Microbiology
Feb 7, 2019
7
664
Forests cover 30% of the Earth's landmass, but that number is on the decline. Despite forests' crucial role in conserving wildlife and processing carbon dioxide, many are threatened by deforestation and wildfires. Complicating ...
Plants & Animals
Oct 13, 2020
0
26
A shapeshifting robotic microswarm may one day act as a toothbrush, rinse, and dental floss in one. The technology, developed by a multidisciplinary team at the University of Pennsylvania, is poised to offer a new and automated ...
Bio & Medicine
Jul 5, 2022
1
120
A trend in pop culture is a mix of current affairs and anniversaries, and saturating the media landscape is documentary storytelling about cults in popular culture. Last year was the 40th anniversary of Jonestown, and this ...
Social Sciences
Aug 30, 2019
8
13
Dogs with hemangiosarcoma that were treated with a compound derived from the Coriolus versicolor mushroom had the longest survival times ever reported for dogs with the disease. These promising findings offer hope that the ...
Plants & Animals
Sep 10, 2012
1
1
Thomas Edison and Nikola Tesla, famous inventors both, were also, famously, rivals. Their heated relationship came to a head in what became known as the "war of the currents." Tesla favored alternating currents (AC) for the ...
Other
Jul 8, 2022
1
284
Swimming in a pool of syrup would be difficult for most people, but for bacteria like E. coli, it's easier than swimming in water. Scientists have known for decades that these cells move faster and farther in viscoelastic ...
Soft Matter
Nov 25, 2015
0
681
During the last few years, CRISPR has grabbed headlines for helping treat patients with conditions as varied as blindness and sickle cell disease. However, long before humans co-opted CRISPR to fight genetic disorders, bacteria ...
Cell & Microbiology
Jun 2, 2022
0
52
