As we approach Juneteenth, a day marked each year to commemorate the emancipation of enslaved African Americans, new research in the INFORMS journal Management Science finds that racially-charged events and protests over ...
Education
Jun 6, 2022
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A company with a gender-diverse board of directors is interpreted as revealing a preference for diversity and a weaker commitment to shareholder value, according to new research in the INFORMS journal Organization Science.
Economics & Business
Nov 12, 2019
0
10
A study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows that in contrast to traditional market segmentation, one based on "binge consumption" brings a ...
Economics & Business
Feb 3, 2015
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11
Consumer stockpiling and hoarding took center stage in recent months as the COVID-19 virus has spread around the world, and with it, panic buying on the part of millions. News broadcasts and social media feeds have been filled ...
Economics & Business
Apr 3, 2020
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7
Companies engaging with customers on Twitter beware: responding to complaints on social media has the side effect of triggering new complaints. That is one finding of a new study published in the Articles in Advance section ...
Economics & Business
Aug 6, 2015
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As search advertising gains share in advertising budgets, the decision on which keywords to bid on has gained in importance among marketers - both big and small. An often debated question is: Should marketers prioritize advertising ...
Economics & Business
Oct 11, 2016
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It's commonly assumed that the supply-and-demand economics of the consumer marketplace dictates price. If you are one of few retailers that sells a product consumers want, you can charge more. If supplies of that product ...
Economics & Business
Apr 11, 2023
0
3
Counterfeit products have the power to stimulate innovation in the fashion industry and benefit consumers, according to a new study published in Marketing Science, a journal of the Institute for Operations Research and the ...
Economics & Business
Aug 19, 2015
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39
Buying keywords of a popular competitors' brand names on search engines such as Google and Bing can backfire according to a new study in the Articles in Advance section of Marketing Science, a journal of the Institute for ...
Economics & Business
Jul 14, 2014
0
0
A study on peer influence in ecommerce shows a 60% higher chance of buying an online service if it's purchased by friends, according to research that appears in the current issue of Management Science, a publication of the ...
Economics & Business
Aug 25, 2015
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