Google to introduce its own PC?

Jan 06, 2006
Google headquarters

In a move that will be seen as a direct challenge to Microsoft’s domination of the media business, Google Inc. is preparing to launch a low-price personal computer, reports the Los Angeles Times newspaper.

In recent years, Microsoft Corp. has become the undisputed leader of the media landscape with its Windows operating system, which set the pace in office computing, video game consoles, home networking systems and TV set-top boxes industries.

Now however, Google Inc. is entering the fast changing media business arena. Though not as cash-rich as Microsoft, the Internet search leader is considered Microsoft's fastest growing competitor. Media experts believe Google can shake up the established order in the field of entertainment and technology by the end of this year. Analysts at investment house Bear Stearns last month claimed that Google was preparing a box capable of moving digital Internet-sourced media content around the home using local wireless or wired networks.

Google PCs will be available at Wal-Mart stores and other retail outlets. The machine will uilitize Google’s own operating system, a contributory factor in its pricing level at just $200. The Google Operating System is far from displacing the Beast of Redmond from its throne, particularly in the desktop segment as many PC manufacturers still install Microsoft's Windows operating system.

"Google Cubes" —small hardware boxes enabling users to move songs and digital files to and from their PCs and TV sets - will also be introduced to the market. Google co-founder Larry Page is due to address an audience on Friday at the Consumer Electronics Show in Las Vegas. He is expected to give more details about both the product and the distribution structure Google will employ to market this product.

Whilst the idea of a low-cost, information system for consumers is a good one, previous attempts to launch a competitor to the established order have failed due to lack of funding. With Google’s name and the huge marketing and distribution program the company plans to employ, cheaper Google-made PCs stand a real chance of succeeding where others have previously failed.

Copyright 2005 PhysOrg.com

Explore further: Britain threatens Internet 'trolls' with two years in jail

add to favorites email to friend print save as pdf

Related Stories

Optics experts offering $99 VR ONE headset for December

Oct 12, 2014

ZEISS believes that virtual reality is going to change the way we perceive things, beyond all our imagination. They created a new headset, a mobile VR goggle, called the ZEISS VR ONE. The head-mounted virtual ...

Mozilla is making plans for 64-bit Firefox browser

Oct 06, 2014

Late last year, a questioner sent his query to Mozilla support: "Is there still not an official 64-bit version of FIrefox available for Windows?" The answer: "Mozilla doesn't have a release version of Firefox ...

Japan court orders Google to delete data

Oct 10, 2014

A Japanese court has ordered Google to delete search results linking the claimant to a crime he did not commit, the latest in a series of rulings around the world on what search engines should tell users.

S. Korea rumor crackdown jolts social media users

Oct 05, 2014

South Korea's president is cracking down on rumors in cyberspace in a campaign that threatens the popularity of Kakao Talk, the leading social media service in a country with ambitions to become a global ...

Recommended for you

Facebook sues law firms, claims fraud

4 hours ago

Facebook is suing several law firms that represented a man who claimed he owned half of the social network and was entitled to billions of dollars from the company and its CEO Mark Zuckerberg.

IBM 3Q disappoints as it sheds 'empty calories'

5 hours ago

IBM disappointed investors Monday, reporting weak revenue growth again and a big charge to shed its costly chipmaking division as the tech giant tries to steer its business toward cloud computing and social-mobile ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

burchie
not rated yet Dec 25, 2008
I don't know what I think about this strategy, but it's probably going to be cheap. Please give me something that will run at decent resolution on my t.v.

I buy it.