Report: DirecTV to promote own 'Tivo' box

Oct 07, 2005

DirecTV is reportedly set to unveil its digital video recorder next week in what is seen as a direct challenge to the increasingly popular TiVo device.

The New York Times said Friday that the satellite-television giant planned to kick off a $30 million ad campaign to promote the value-added technology.

DirecTV's DVR has a primary selling point of 100 hours of recording space compared to TiVo's 30. The price will be $5.99 per month for subscribers, the same price that TiVo charges. DirecTV will continue to carry TiVo, The Times said.

Copyright 2005 by United Press International

Explore further: SLAC implements pulsed, step-down power converter for energy savings

add to favorites email to friend print save as pdf

Related Stories

Tech push transforms TV viewing experience

May 28, 2013

For decades we've been watching TV. Now a new generation of televisions is beginning to watch us. Technological advances are giving the old clunky "boob tube" an IQ injection. Some of the new breed of smart TVs comes equipped ...

The challenge of making consumers buy electric vehicles

May 08, 2012

The electric car might not be enjoying a good moment. General Motors Corp. stopped production for five weeks on the Chevy Volt, and sales of new all-electric cars such as the Volt and the Nissan Leaf are dismal. It's further ...

Flood of streaming-video options could confound TV watchers

Apr 12, 2012

Streaming video is about to hit its tipping point. Competing online video services have become so successful that about one-third of Americans have streamed a movie or TV show on Netflix, Hulu, Vudu, Crackle or another Net-based ...

Recommended for you

Telefonica ups bid to create Brazil's top operator

2 hours ago

Spain's telecommunications company Telefonica has raised its offer to buy Brazilian operator Global Village Telecom, or GVT, from French media conglomerate Vivendi to 7.45 billion euros ($9.82 billion) from 6.7 billion euros ...

User comments : 0