U.S. wireless users more willing to switch

Oct 05, 2005

American wireless subscribers are becoming more willing to switch carriers if they become unhappy with their retail purchase, a new survey revealed Wednesday.

J.D. Power and Associates found in its second annual Wireless Retail Sales Satisfaction Study that the chances of customers who are dissatisfied with their retail experience switching service providers had jumped 46 percent from last year, reflecting increasing competition in the retail wireless sector.

"With fewer new customers entering the market, the wireless industry is becoming fiercely competitive for retailers," said J.D. Power's Kirk Parsons. "It's imperative that wireless service providers concentrate on retention strategies, as the ability to expand the customer base becomes more difficult."

The survey also found high-pressure sales tactics by store staff to be the greatest irritant to customers, and unhappy customers were less likely to return to a retail store or recommend the company to friends and family.

The good news is that major retailers Verizon and T-Mobile earned high marks for satisfaction in the survey of consumers who had completed a retail sale in the past six months.

Copyright 2005 by United Press International

Explore further: US official: Auto safety agency under review

add to favorites email to friend print save as pdf

Related Stories

Verizon reports higher 3Q net income, revenue

Oct 21, 2014

Verizon Communications Inc. on Tuesday reported higher net income and revenue in its third quarter, helped by strong wireless subscriber growth and demand for its high-speed FiOS Internet services.

Is sending shoppers ads by Bluetooth just a bit creepy?

Oct 17, 2014

Using Bluetooth wireless networking to send information to nearby smartphones, beacon technology could transform how retailers engage with their customers. But customers will notice how their information is ...

China probes automakers, technology firms

Aug 06, 2014

Chinese regulators have launched a series of anti-monopoly investigations of foreign automakers and technology providers, stepping up pressure on foreign companies that feel increasingly unwelcome in China.

Recommended for you

US official: Auto safety agency under review

7 hours ago

Transportation officials are reviewing the "safety culture" of the U.S. agency that oversees auto recalls, a senior Obama administration official said Friday. The National Highway Traffic Safety Administration has been criticized ...

Out-of-patience investors sell off Amazon

8 hours ago

Amazon has long acted like an ideal customer on its own website: a freewheeling big spender with no worries about balancing a checkbook. Investors confident in founder and CEO Jeff Bezos' invest-and-expand ...

Ebola.com domain sold for big payout

8 hours ago

The owners of the website Ebola.com have scored a big payday with the outbreak of the epidemic, selling the domain for more than $200,000 in cash and stock.

Hacker gets prison for cyberattack stealing $9.4M

12 hours ago

An Estonian man who pleaded guilty to orchestrating a 2008 cyberattack on a credit card processing company that enabled hackers to steal $9.4 million has been sentenced to 11 years in prison by a federal judge in Atlanta.

Magic Leap moves beyond older lines of VR

13 hours ago

Two messages from Magic Leap: Most of us know that a world with dragons and unicorns, elves and fairies is just a better world. The other message: Technology can be mindboggingly awesome. When the two ...

User comments : 0