Boost takes Street Scene mobile

Aug 05, 2005

Boost Communications said Friday it had taken the recent Street Scene music festival mobile with text-messaging promotions.

The company said that thousands have responded from their cell phones to win prizes and backstage passes Boost Communications Inc.,, a mobile interactivity company for radio entertainment and sports, partnered with the Street Scene 05 music festival to further establish mobile promotions as the standard in live entertainment events, the company said in a release.The two-day festival held July 29-30, 2005, on the Qualcomm Stadium grounds in San Diego, Calif.,, generated thousands of text-message responses from event attendees participating in an array of innovative promotions.In addition to reaching audience members through this mobile channel, the promotions created an entirely new source of revenue for Street Scene.

With headline acts like the Black Eyed Peas, Pixies and the Killers, Street Scene drew over 75,000 attendees to San Diego.As one of the largest, most well attended, and best produced music festivals in the country, Street Scene sets the standard for summer concert experiences on the West Coast and around the country.

This year Street Scene raised the bar for concert events by partnering with Boost Communications to offer attendees the immediacy and convenience of text-based promotions to win a series of prizes including Xbox consoles, Southwest Airlines roundtrip tickets, Taylor guitars, Best Buy merchandise, VIP passes, backstage passes and more.

"As one of the top shows in the country each year, we know people expect us to provide entertainment and promotions that enhance the concert-going experience and offer exciting opportunities," said Rob Hagey, CEO of Rob Hagey Productions and producer of Street Scene."Based on the response levels, we know mobile interaction is a highly advantageous promotional channel.By building our relationship with Boost Communications, the company that is setting the standard for mobile interaction, we are looking forward to pushing the envelope in years to come."

Copyright 2005 by United Press International. All rights reserved.

Explore further: How we can each fight cybercrime with smarter habits

add to favorites email to friend print save as pdf

Related Stories

Davos elites warned about catastrophic cyberattacks

11 hours ago

Attacks on power plants, telecommunications and financial systems, even turning all of Los Angeles' traffic lights green: Davos elites were warned Saturday of the terrifying possibilities of modern cyber ...

Recommended for you

IBM disputes report that big layoffs coming

2 hours ago

IBM is pooh-poohing a published report that the giant technology company is planning a big reorganization and massive job cuts affecting more than 100,000 people.

WikiLeaks accuses Google of handing over emails to US

2 hours ago

Whistleblowing site WikiLeaks on Monday accused Google of handing over the emails and electronic data of its senior staff to the US authorities without providing notification until almost three years later.

How we can each fight cybercrime with smarter habits

4 hours ago

Hackers gain access to computers and networks by exploiting the weaknesses in our cyber behaviors. Many attacks use simple phishing schemes – the hacker sends an email that appears to come from a trusted ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.