Boost takes Street Scene mobile

Aug 05, 2005

Boost Communications said Friday it had taken the recent Street Scene music festival mobile with text-messaging promotions.

The company said that thousands have responded from their cell phones to win prizes and backstage passes Boost Communications Inc.,, a mobile interactivity company for radio entertainment and sports, partnered with the Street Scene 05 music festival to further establish mobile promotions as the standard in live entertainment events, the company said in a release.The two-day festival held July 29-30, 2005, on the Qualcomm Stadium grounds in San Diego, Calif.,, generated thousands of text-message responses from event attendees participating in an array of innovative promotions.In addition to reaching audience members through this mobile channel, the promotions created an entirely new source of revenue for Street Scene.

With headline acts like the Black Eyed Peas, Pixies and the Killers, Street Scene drew over 75,000 attendees to San Diego.As one of the largest, most well attended, and best produced music festivals in the country, Street Scene sets the standard for summer concert experiences on the West Coast and around the country.

This year Street Scene raised the bar for concert events by partnering with Boost Communications to offer attendees the immediacy and convenience of text-based promotions to win a series of prizes including Xbox consoles, Southwest Airlines roundtrip tickets, Taylor guitars, Best Buy merchandise, VIP passes, backstage passes and more.

"As one of the top shows in the country each year, we know people expect us to provide entertainment and promotions that enhance the concert-going experience and offer exciting opportunities," said Rob Hagey, CEO of Rob Hagey Productions and producer of Street Scene."Based on the response levels, we know mobile interaction is a highly advantageous promotional channel.By building our relationship with Boost Communications, the company that is setting the standard for mobile interaction, we are looking forward to pushing the envelope in years to come."

Copyright 2005 by United Press International. All rights reserved.

Explore further: Report: Better shields needed for private tax data

add to favorites email to friend print save as pdf

Related Stories

My car drives, parks and charges itself for me

Aug 12, 2014

Imagine you are rushing to catch a train but must first park your electric car inside the station garage. You lose precious time searching for a space, ideally one where you can charge your vehicle, which ...

Health record app for Google Glass developed by Drchrono

Jun 15, 2014

The future of Google Glass in health care appears to be by now not a question of if but a question of where and when. Philips Healthcare, in its explorations into health care's future, created a video that ...

Celebrations of place anchor free-floating Internet

May 06, 2014

The Internet has fallen in love with place. From wildly popular Instagrammers like the photographer behind Humans of New York, to globe-trotters leaving digital travel notes on the story-sharing site Findery, to cloud-based ...

Startup scene flourishes in US capital

Mar 20, 2014

In a large warehouse-type office, software coders work on apps, as "angel" investors and mentors help budding entrepreneurs figure out strategy for their startups.

Recommended for you

Report: Better shields needed for private tax data

19 minutes ago

Federal investigators say the IRS and the states should improve how they protect the security of confidential tax information of people getting benefits under the 2010 health care law.

Some online shoppers pay more than others, study shows

47 minutes ago

Internet users regularly receive all kinds of personalized content, from Google search results to product recommendations on Amazon. This is thanks to the complex algorithms that produce results based on users' profiles and ...

Comcast wins more Internet customers, ad sales up

2 hours ago

Comcast Corp.'s third-quarter net income jumped 50 percent in the third quarter, helped by a one-time tax settlement, growth in Internet subscribers and fewer defectors from its cable service.

Christian Bale to play Apple's Steve Jobs

2 hours ago

Oscar-winner Christian Bale—best known for his star turn as Batman in the blockbuster "Dark Knight" films—will play Apple co-founder Steve Jobs in an upcoming biopic.

Netflix to stream new online TV series, 'Bloodline'

2 hours ago

Fresh from commercial and critical success with hit shows "House of Cards" and "Orange is the New Black," Netflix on Thursday announced a new online series, "Bloodline," set for release in March.

User comments : 0