Poll: Public clueless about IPTV

Mar 21, 2006

Internet protocol TV has a significant potential market in several Western countries, despite a recent poll showing many people have no idea what it is. The prediction and the poll both come from Accenture, an international management consulting, technology service and outsourcing company.

The survey found that of 6,000 residents of the United States, England, France, Germany, Spain and Italy, 46 percent of the respondents didn't know what IPTV was, according to an Accenture company statement.

IPTV technology allows high-quality, digital TV to be broadcast over the Internet infrastructure, the statement said.

In addition to quizzing people's technological savvy, Accenture also tested the waters for a potential IPTV market, and according to the company statement, several of the answers point to good market potential.

For instance, when asked how they would improve their television viewing experience, 30 percent said they were interested in seeing more movies, and 26 percent responded that they wanted to choose what they watched, and when, as customers of TiVo can.

When asked which of IPTV's features could convince them to make the switch, 55 percent named IPTV's fewer commercials while 47 percent cited the ability to watch programs on demand, the statement said.

However, 54 percent of the respondents also said they weren't willing to pay extra fees for the IPTV services, the statement said.

Copyright 2006 by United Press International

Explore further: Facebook apologizes to drag queens for name policy

add to favorites email to friend print save as pdf

Related Stories

Nanoparticles give up forensic secrets

1 hour ago

A group of researchers from Switzerland has thrown light on the precise mechanisms responsible for the impressive ability of nanoparticles to detect fingermarks left at crime scenes.

Study shows sharks have personalities

2 hours ago

Some sharks are 'gregarious' and have strong social connections, whilst others are more solitary and prefer to remain inconspicuous, according to a new study which is the first to show that the notorious ...

Desktop device to make key gun part goes on sale in US

2 hours ago

The creator of the world's first 3D plastic handgun unveiled Wednesday his latest invention: a pre-programmed milling machine that enables anyone to easily make the core component of a semi-automatic rifle.

Twitter-funded lab to seek social media insights

3 hours ago

A new Twitter-funded research project unveiled Wednesday, with access to every tweet ever sent, will look for patterns and insights from the billions of messages sent on social media.

Recommended for you

Unlocking the geoblock with VPNs

2 hours ago

In recent months there have been many reports of Australians covertly signing up for the US streaming service Netflix, using fake postcodes and software workarounds to fool its geo-blocking system.

Indonesian graft busters launch anti-corruption app

3 hours ago

Indonesia's powerful anti-graft agency said Thursday it had launched a mobile app packed with graphics and games to educate the public and officials about bribery in one of the world's most corrupt countries.

User comments : 0