Braxada launched as world wireless conduit

Mar 07, 2006

RadioShack and three other companies have formed a new commercial alliance that will serve as a worldwide retail supplier of wireless handsets.

BRAXADA Telecom also includes Denmark's Dangaard, Axiom Telecom, which is based in the Middle East, and Brightstar Corp., a U.S.-based supply-chain provider for the wireless industry.

The new company plans to become a major conduit for getting new wireless products to the global retail market as quickly as possible.

"The scale and scope of BRAXDA Telecom, and our members' expertise in the markets they serve, make a powerful alliance that will be focused on accelerating wireless worldwide," Brightstar Chief Executive Officer R. Marcelo Claure said Monday.

BRAXADA boasts extensive purchasing power in the wireless industry and reaches more than 70,000 points of sale in 52 countries.

The four founding companies said in a statement that they hoped to recruit other firms into the BRAXADA alliance.

Copyright 2006 by United Press International

Explore further: As dust clears, what's next for Sony?

add to favorites email to friend print save as pdf

Related Stories

Recommended for you

As dust clears, what's next for Sony?

2 hours ago

The Sony hacking attack continues to deliver more dramatic plotlines than any fictional movie, but meanwhile the movie studio must move forward and tackle the next steps in minimizing the mess. Will Sony ...

FAA, industry launch drone safety campaign

5 hours ago

Alarmed by increasing encounters between small drones and manned aircraft, drone industry officials said Monday they are teaming up with the government and model aircraft hobbyists to launch a safety campaign.

It's down to the wire for online shopping

5 hours ago

As the holiday shopping season winds down, FedEx, UPS and online retailers are using the last few days to try to avoid the problems that occurred last year when severe winter weather and a surge in late orders ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.