Briefs: Sirius to start Playboy channel

January 5, 2006

Sirius Satellite Radio and Playboy Enterprises Thursday said they will be launching a Playboy-branded radio channel within the next few months.

Broadcast 24 hours a day, seven days a week, Playboy Radio will be "compelling original programming that it hasn't been able to do anywhere else before," Scott Greenstein, the network's president of entertainment and sports, said in a news release.

The channel "will give listeners unprecedented access into the world of Playboy," he added. Programs will include the Playboy radio morning show, the Playmate hour and Sexy Stories.

Copyright 2006 by United Press International

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