The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.
Colleen Harmeling, a Florida State University College of Business researcher, points to photo filters, overly edited photos and other distortions of user-generated content as impediments to consumer trust. In turn, they are ...
Economics & Business
Apr 15, 2024
0
39
Why buy when you can rent? From cars to high-end clothing, the short-term renting or sharing of consumer goods through "branded access offers" has become an increasingly popular alternative to the traditional ownership model. ...
Economics & Business
Apr 11, 2024
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17
As some major brands try to make their advertising more inclusive, research from a University of Oregon marketing expert finds that mere representation of a race other than white is not enough.
Social Sciences
Mar 4, 2024
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1
Artificial intelligence has become the Swiss Army knife of the business world, a universal tool for increasing sales, optimizing efficiency, and interacting with customers. But new research from Texas McCombs explores another ...
Social Sciences
Jan 18, 2024
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4
Films, video games, music releases—the entertainment industry is well known for its high spending on advertising. The marketing budget of blockbuster film Barbie was even greater than its total production costs. A new meta-analysis ...
Economics & Business
Oct 11, 2023
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8
Consumers are increasingly paying for temporary access to products and services through companies like Rent the Runway, Netflix, Airbnb, and Uber—creating an "access-based industry" that's expected to grow to $335 billion ...
Social Sciences
Oct 9, 2023
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3
In love and business alike, the laws of attraction can be obscure. Companies pursue mergers and acquisitions (M&A) for a host of reasons ranging from gaining market share to gaming the tax system. In his recently published ...
Economics & Business
Sep 21, 2023
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2
Sad face news for heavy emoji users.
Social Sciences
Apr 5, 2023
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12
If you've stayed at a brand-name hotel or eaten at a fast food restaurant recently, it's more likely than not that you've supported a franchised company. Franchising is a distribution strategy where a larger company, the ...
Economics & Business
Mar 29, 2023
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0
A recent study found that young firms should disperse marketing responsibility between different personnel groups in the early stages of their operations. These groups often have the ability to produce in-depth market information ...
Economics & Business
Feb 13, 2023
0
3
