The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.

Publisher
Springer
Website
http://www.springer.com/business+%26+management/journal/11747
Impact factor
3.410 (2013)

Some content from Wikipedia, licensed under CC BY-SA

Study explores what really makes a movie successful

At more than $20 for a Saturday night movie ticket moviegoers don't want to pick a dud. Now, new research on movie marketing reveals how to pick a winner – both for customers and movie makers.

Selling something? Tap into consumer arrogance

Deny it you might, but even modest consumers brag about their purchases every once in a while. But can marketers leverage our tendency to brag about our buys to market products or services more successfully?

page 1 from 2