When it comes to buying things, our brains can't see the big, black-and-white forest for all the tiny, colorful trees.
Social Sciences
Mar 10, 2015
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Your reaction to the price on a bottle of wine or another product is partly a response to how powerful you feel, according to a new study in the Journal of Consumer Research.
Social Sciences
Sep 10, 2013
1
0
An anonymous stranger you encounter on websites like Yelp or Amazon may seem to be just like you, and a potential friend. But a stranger on a site like eBay is a whole different story.
Social Sciences
Aug 12, 2013
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0
(Phys.org)—Look at the two photos above—how many differences do you see? If you answered just one, you are correct. One is all marketers need to make you more likely to buy, according to new research by University of ...
Social Sciences
Dec 5, 2012
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Moderate background noise enhances creativity and makes consumers more likely to buy new and innovative products, according to a new study in the Journal of Consumer Research.
Social Sciences
Jun 19, 2012
4
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The sound of silence isn't so golden for consumers, and both marketers and advertisers should take note, says new research from a University of Illinois expert in new product development and marketing.
Social Sciences
May 14, 2012
2
0
Holiday shoppers, take note. Marketing and psychology researchers have found that in gift giving, bundling together an expensive "big" gift and a smaller "stocking stuffer" reduces the perceived value of the overall package ...
Social Sciences
Dec 12, 2011
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Marketers have found so-called "nudging" to be an effective way to influence consumer behavior—but new research suggests those who are prompted, either subtly or directly, to select a particular product or service may be ...
Social Sciences
Apr 4, 2024
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Friends out for a drink have hatched many a bright idea, but these insights (or what feel like insights at the time) don't usually end up published in academic journals. For researchers Jackie Silverman and Alixandra Barasch, ...
Social Sciences
Mar 10, 2024
0
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As you shop online, you may be drawn to digital ads with curvy designs without even realizing it. According to a new study from the University of South Florida, consumers click on curvy call-to-action buttons, such as "Shop ...
Social Sciences
Dec 19, 2023
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