From the middle-school child considering the premier brands of soccer shoes, to the college graduate weighing which graduate test prep course to take, a common marketing message from consumer brands is "you will perform better ...
Social Sciences
Jan 20, 2016
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19
Even in an age of affluence and abundance in which round-the-clock consumerism and overspending are the norm, limits and constraints can still serve a purpose. According to new research co-written by a University of Illinois ...
Social Sciences
Nov 17, 2015
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32
Guilt can be a powerful tool for motivating self-improvement, according to a new study from UBC's Sauder School of Business. Researchers found that when people feel they're "coming up short" in any area of their lives, they ...
Social Sciences
Sep 15, 2015
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46
Can pride in a personal achievement also help you turn down the dessert tray, or can it make you want to indulge as a reward? It all depends, according to new research published in the October issue of the Journal of Consumer ...
Social Sciences
Sep 9, 2015
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11
When a family finds itself in tough economic times, parents are likely to be more financially generous to a daughter than to a son. And the reason has to do with something parents often tell their adult children – they ...
Social Sciences
Jul 2, 2015
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16
Life is a constant battle between being engaged with one's surroundings and daydreaming. Research at UC's Carl H. Lindner College of Business explores the notion of that dreamy state-of-mind and whether drifting thoughts ...
Social Sciences
Apr 8, 2015
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11
Why does time seem to crawl if you're waiting in line at the post office, but hours can fly by in minutes when you're doing something fun? A new study in the Journal of Consumer Research examines the factors that determine ...
Social Sciences
Mar 31, 2015
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11
Why do some consumers make choices based on their feelings instead of rational assessments? According to a new study in the Journal of Consumer Research, consumers who consider themselves independent are more inclined to ...
Social Sciences
Mar 31, 2015
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8
Why is it so hard for consumers to save money? According to a new study in the Journal of Consumer Research, consumers are often impatient and do not think about the long-term consequences of spending money.
Social Sciences
Mar 31, 2015
0
7
Women seek a greater variety of products and services when they are ovulating, according to a new study in the Journal of Consumer Research.
Social Sciences
Mar 31, 2015
0
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