Increased use of digital communication is causing consumers to lose their inhibitions and "overshare" online, according to a new study in the Journal of Consumer Research.
Internet
Jul 26, 2013
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When do you complain about a faulty product or a bad shopping experience? Do you tell your friends or does a total stranger hear the brunt of your rant? According to a new study in the Journal of Consumer Research, it turns ...
Social Sciences
Dec 10, 2013
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Researchers from University of Arizona and University of Utah published a new paper in the Journal of Marketing that examines why most scholarly research is misinterpreted by the public or never escapes the ivory tower and ...
Economics & Business
May 1, 2021
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Can uncertainty motivate people to work harder? According to a new study in the Journal of Consumer Research, people will often put in more effort to obtain uncertain rewards.
Social Sciences
Mar 4, 2015
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Consumers prefer matching brands for products that are consumed together because they believe products from the same brand have been designed to go together, according to a new study in the Journal of Consumer Research.
Social Sciences
Nov 13, 2012
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(Phys.org) —In the age of digital video recorders (DVRs) many advertisers have lamented that consumers aren't as influenced by ads because they can fast forward through or even skip the commercials.
Social Sciences
Oct 9, 2013
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When they're in a positive mood, people tend to choose products that match their mood and their level of emotional arousal, according to a new study in the Journal of Consumer Research. But crabby, low-energy people will ...
Social Sciences
Mar 15, 2012
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With the festive holiday just around the corner many people will be thinking back to Christmases gone by with a nostalgic longing.
Social Sciences
Dec 22, 2011
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Life is a constant battle between being engaged with one's surroundings and daydreaming. Research at UC's Carl H. Lindner College of Business explores the notion of that dreamy state-of-mind and whether drifting thoughts ...
Social Sciences
Apr 8, 2015
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Every time you run errands, you make decisions about what to get done and how much to spend. How do you make these decisions when there is just not enough time or money to accomplish everything you want? According to a new ...
Social Sciences
Mar 4, 2015
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