During an economic downturn, even people who are not directly affected spend less on goods and services that signal social status, according to a new study in the Journal of Consumer Research.
Consumers may be less satisfied with the choices they make if their options are presented one at a time rather than all at once, according to a new study in the Journal of Consumer Research.
The sound of silence isn't so golden for consumers, and both marketers and advertisers should take note, says new research from a University of Illinois expert in new product development and marketing.
Consumers usually look for the lowest price when shopping for a product. But can prices sometimes just feel right? According to a new study in the Journal of Consumer Research, consumers are drawn to prices with rounded numbers ...
The belief that online user ratings are good indicators of product quality is largely an illusion, according to a new University of Colorado Boulder study.
With the holiday shopping season set to begin this week, millions of Americans will soon descend upon their local shopping malls in search of the hottest new clothes, toys and electronics.
With the festive holiday just around the corner many people will be thinking back to Christmases gone by with a nostalgic longing.
If you're on a diet, just skipping dessert can seem like a huge accomplishment, leading you to think you're well on your way to losing weight. According to a new study in the Journal of Consumer Research, consumers tend to ...
Novices are more motivated by positive feedback than experts, who prefer a harsh critic, according to a new study in the Journal of Consumer Research.
Big box retailers may have had the secret to combatting online retailers all along: instant gratification. A new study from Columbia Business School that is published in the Journal of Consumer Research warns that the positive ...