It's much easier for consumers to justify continued support of a celebrity or politician disgraced by scandal when they separate moral judgments about a public figure from assessments of their professional performance, according ...
Social Sciences
Oct 22, 2012
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Next time you look up at a higher shelf in a store or down at your phone when making a purchase, think about how the direction you are looking could influence your decision. According to a new study in the Journal of Consumer ...
Social Sciences
Mar 4, 2015
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(Phys.org)—Look at the two photos above—how many differences do you see? If you answered just one, you are correct. One is all marketers need to make you more likely to buy, according to new research by University of ...
Social Sciences
Dec 5, 2012
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Marketers have found so-called "nudging" to be an effective way to influence consumer behavior—but new research suggests those who are prompted, either subtly or directly, to select a particular product or service may be ...
Social Sciences
Apr 4, 2024
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Humanizing a brand can influence consumer behavior in a healthy or unhealthy direction—depending on how they envision the brand, according to a new study in the Journal of Consumer Research.
Social Sciences
Jan 17, 2012
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Despite being much-maligned, materialism is not always bad for consumers.
Social Sciences
Jul 26, 2013
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Packaging an expensive item with a cheap one seems like a no-brainer. But according to a new study in the Journal of Consumer Research, most consumers in this situation are not willing to pay as much for a combination as ...
Social Sciences
Mar 15, 2012
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Is there any worse time to be interrupted than right now? Regardless of what we're doing or the nature of the interruption, we often feel as if we have no time to spare at the moment. According to a new study in the Journal ...
Social Sciences
Mar 4, 2015
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15
Brands do not necessarily need to present a clear, well-defined image in order to appeal to consumers, according to a new study in the Journal of Consumer Research. Consider the case of the Titanic.
Social Sciences
Jul 26, 2013
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New Year's resolution-makers should beware of skewed perceptions. People tend to believe good behaviors are more beneficial in reaching goals than bad behaviors are in obstructing goals, according to a University of Colorado ...
Social Sciences
Dec 16, 2014
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